User Experience

Tuesday, Nov 4

(1 out of 4 tracks – view full program for Tuesday, Nov 4 )

How do we design experiences that truly matter — to users, to organisations, and to the world around us?

At the User Experience conference track at #boye25, we dive into the real challenges of modern UX:
from designing at scale to keeping a human heartbeat in the process.

Throughout the day, you’ll meet leading practitioners who balance creativity and constraints every single day — in government, global enterprises, and growing design teams.

Together, we’ll explore how to:
* build and govern design systems without losing soul,
* make hiring in UX more fair, transparent, and human,
* turn accessibility from compliance into competitive advantage,
and navigate the tension between design thinking and organisational standards.

Expect honest conversations, practical inspiration, and a community that challenges and cheers you on in equal measure.

It’s not just another UX conference — it’s where insight meets impact.

With three other tracks taking place simultaneously, you can take advantage of breaks, plenary sessions, and popular evening social events to broaden your perspective and engage in conversations with peers from different industries.

If you have the time, consider staying around for the two additional conference days. This is an exceptional chance to learn from a diverse community of optimistic humans and establish meaningful connections.

Track Leader
Kristina Larsen Brink

User Experience Specialist, VIA University College

Breakfast & Registration

08:00 – 09:00 · Thursday, Nov 6

Welcome to the conference

09:00 – 09:15 · Tuesday, Nov 4

Balancing Vision and Pragmatism: Lessons from Aligning Design Systems

09:15 – 10:30 · Tuesday, Nov 4

This talk explores the evolution of our ongoing One Design System (ODS) project at Stibo Systems through the lens of vision versus reality.

Shannon presents her original assumptions of how she expected the ODS project to unfold with the practical challenges she’s encountered.

Through candid reflections and project examples, this session highlights how pragmatic decisions helped accelerate stakeholder buy-in and project momentum without killing the original vision.

Join this one to gain insights into navigating large-scale digital initiatives with flexibility, humility, and strategic foresight.

Coffee, tea & networking

10:30 – 10:45 · Tuesday, Nov 4

The job market is a mess! Let’s disrupt the system by making hiring designers better and more friendly

10:45 – 12:00 · Tuesday, Nov 4

Hiring is supposed to bring the right people together, but it is fair to say that today’s recruiting processes frustrate everyone: candidates, recruiters, and even the teams who desperately need new talent.

Add AI into the mix, and the experience becomes even more complex, confusing and unfriendly.

In this interactive session, Jessica will share the needs, pain points, and challenges she has uncovered through months of research and conversations with people on both sides of the hiring process.

From there, we’ll shift into a collaborative workshop: together we’ll explore the key players in the hiring process, uncover their needs and pain points, and co-create solutions that make the experience more transparent, fair, and human-centered.

By the end of the session, you’ll leave with new perspectives, tangible ideas, and actionable ways to improve the hiring experience. Whether you are looking to build out your team, designing the process or going through it yourself.

Lunch

12:00 – 13:00 · Thursday, Nov 6

How to leverage insights to get more influence

13:00 – 13:30 · Tuesday, Nov 4

Have you ever experienced to get feature request where all decisions had already been made?

Then you are like most designers.

In this brief talk, Mirlo will share his experience on how to tackle this challenge in large organisations through 5 key activities, that have helped him going from being an afterthought to be the driver of the product process.

Empowering Designers Through a Multi-Brand Design System at Scale

13:30 – 14:15 · Tuesday, Nov 4

Join Daniel for an engaging session exploring how Vend is evolving its multi-brand design system to empower over 80 designers across the Nordics.

Discover how design tokens, components, icons, and patterns in Figma come together to streamline collaboration and accelerate innovation across some of the region’s largest marketplaces – spanning real estate, jobs, classifieds, and automotive.

Learn how a unified yet flexible system enables product teams to work smarter and faster, and how a global remote team builds consistency while fostering creativity across diverse brands.

Daniel Talakoubi (DK)

Product Designer, Vend

Coffee, Tea & Networking​

14:15 – 14:45 · Tuesday, Nov 4

Digital accessibility in action

14:45 – 15:45 · Tuesday, Nov 4

The European Accessibility Act (EAA) will set new standards for businesses operating across the EU. Is your company ready?

Let’s explore how businesses can adapt to the EAA, what digital accessibility really means, and why it’s not just a legal obligation but a competitive advantage.

And learn how you can make your digital platforms more inclusive and compliant with the latest regulations.

Wrap-up & key learnings

15:45 – 16:00 · Tuesday, Nov 4

Coffee, Tea & Networking​

16:00 – 16:15 · Thursday, Nov 6

How to strategise like a pessimist (and design a better future anyway)

16:15 – 17:00 · Tuesday, Nov 4

Keynote

Remember when we believed good design would make the world a better place? That if we just worked hard enough, companies would see its value and put people first? Yeah… about that.

At the moment, user-centered design can feel more like a nice-to-have. Shareholder value trumps building products people actually want, AI gimmicks flood the backlogs, restructurings hit mid-project, and layoffs abound. It’s enough to make even the most optimistic designer question their job choice.

But before you go full nihilist, hear me out: pessimism might actually be our best tool to get through this. The hopeful kind—one that sharpens our strategies, helps us play the long game, and makes designers harder to sideline. Let’s talk about why pessimism makes us stronger
strategists.

Hertje Brodersen
Hertje Brodersen (DE)

Strategic Designer

Informal city walk

17:10 – 18:30 · Tuesday, Nov 4

Social Event

Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.

Conference Dinner

18:30 – 22:00 · Tuesday, Nov 4

Social Event

On the evening of Conference Day #1, everybody who has arrived in Aarhus is welcome to join us for an informal evening dinner in a nice setting.

Our friends at Manyone at hosting us on Åboulevarden 31 and the pizzas will be from Il Locale