Project Management

Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet at Godsbanen on the corner of Skovgaardsgade and Sonnesgade

In the age of AI and increasing economic uncertainty, does digital leadership feel like a fool’s errand? Maybe so, if you’re chasing digital glitter rather than delivering the things people need.

When most marketing falls flat, people need instincts, information, and organizations they can trust. But cynicism undermines trust—and when everything about our industry is up in the air, it’s easy to be cynical. Cynicism erodes confidence and trust both inside and outside your organization. We’ll discuss the three key elements of visual and verbal communication that digital leaders employ to foster trust.

With examples in retail, publishing, government, and other industries, you’ll discover how to rebuild trust in your brand—and your audience as well.

Every agency wants a full delivery pod — project manager, architect, developers, QA — but let’s be honest, most of us never get there. Instead, people bounce between clients, priorities pile up, and you’re constantly worried about quality taking a hit.

This talk is about what happens when you stop assuming “more people” is the only answer to capacity problems. We’ll run a live simulation of a digital project and show you how automation and AI can handle the grunt work — documentation, testing, revisions — so your actual humans can focus on what they’re actually good at: communication, building trust, and solving real problems.

We’ll run the same project two ways: one where AI does everything on its own with minimal requirements (spoiler: it’s fast but kind of clueless), and another where AI still does most of the heavy lifting, but with human direction at the critical moments (much better results, way more aligned).

The point isn’t that AI replaces your team. It’s that the agencies who figure out when to let the machine grind through the work — and when to step in with human judgment — are going to ship better work without needing to hire their way out of every problem.

In this highly interactive session, Thomas will take you through:

• Uncovering project-sabotaging behaviors using inverted brainstorming (TRIZ Liberating Structure)
• Sharing real experiences and prioritize top pitfalls together
• Collaborate and learn in group to find practical solutions and strategies for removing key blockers
• Leave with actionable insights to boost your effectiveness and prevent failure on future projects

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

The current discussion about Artificial Intelligence Optimization (AIO) is short-sighted. It hides the true disruption: Zero-click.

This doesn’t mean the end of human visitors, but rather a significant change in behaviour. The few users who still visit your site directly are highly qualified — we call them ‘high-stakes’ visitors. It would be a costly mistake to welcome these valuable users with a 2024-concept website designed for ‘browsing’; these visitors must be captured and retained immediately.

At the same time, a whole new target audience is emerging: The bot is the new primary customer. It ignores your carefully crafted design and demands structured data, not HTML.

A traditional CMS that is merely a ‘page builder’ is obsolete for these two tasks. The future belongs to the integrated data hub: a CMS/DXP that serves AIs as customers and simultaneously acts as an engine for one-to-one customer retention by being seamlessly integrated with apps, marketing automation and CRM systems.

All participants and speakers are invited to the conference networking dinner. This is quite a popular one and we will once again be at the one and only Aarhus Street Food