Product Management

We’re living through the biggest technological shift in decades, yet most AI initiatives are stalling, teams are burning out, and leaders are quietly wondering if they’re missing something fundamental. Sound familiar?

Drawing from ultramarathon running and years guiding organizations through digital transformation, Jasmin Guthmann reveals why your carefully crafted strategies inevitably hit the wall – and how the world’s most effective leaders turn those moments into competitive advantages.

This isn’t another keynote about AI potential or digital transformation strategies. This is about what happens when your plans fall apart and how you respond. Jasmin will challenge the fundamental assumption that’s paralyzing leaders everywhere: the myth that you need to be “ready.”

Ready isn’t a state you arrive at – it’s a decision you make. Especially when everything is falling apart.

If you’re tired of AI hype and ready for a framework that actually works when the going gets tough, this keynote will energize you for the real race ahead. Because your best leadership doesn’t happen when everything goes according to plan – it happens when your plan goes to hell and you decide what to do next.

What does AI mean for how we plan, validate, and price products?

In this interactive talk we will go through together how product managers rethink roadmaps, organisational alignment internally, but also with the board and investors, and customer value in the token-based economy—while keeping user-centric principles at the core.

We’re entering a moment where AI is not just a technology trend, but a fundamental market shift that reshapes how businesses compete and how products get built. For product leaders, this means strategy can no longer be about incremental features or short-term wins – industries are being redefined, and the winners will be those who take a wide-angle view of where markets are moving.

This requires stepping outside the company bubble, mapping risks and opportunities across multiple possible futures, and being ready to adapt as scenarios unfold.

The future of product leadership isn’t about certainty – it’s about learning how to navigate uncertainty with discipline, creativity, and resilience.

Forget the AI bolt-ons. This is a survival guide for product leaders facing an AI-driven market shift: how to rethink roadmaps as probabilistic, steer through uncertainty, align with your board, and build the structures that unlock rapid innovation.

How to properly validate your ideas and prototypes against market and customer demand before you launch.

Understand and manage customer expectations, and adapt your MVP solution prior to launch to minimize risk and ensure successful uptake.

Even the best designed user experience fail if expectations are not met.
Product-market fit analysis Is a cost effective way to to inform the efforts to reach your KPIs.
Theory and case studies from eg CLIP (UN) on real life application.

As the name suggests, lightning talks give speakers a limited amount of time to make their presentation – around 10 minutes. They may or may not include slides.

Because lightning talks are brief, it requires the speaker to make their point clearly and rid the presentation of non-critical information. This, in turn, helps keep the attention of the audience.

It also means many ideas can be presented in a short amount of time. Get in touch if you are interested in sharing your story.

In fast-moving industries, agility is a given — until external constraints slow you down.

What happens when those constraints are not self-inflicted, but mandated by regulators, auditors, or public trust?

In this closing sesssion, Tobi shares first experiences earned from being thrown into the medical technology sector — an environment where every line of code and every user test must withstand regulatory scrutiny — to explore what “being agile” really means when you can’t simply move fast and break things.

Participants are invited to share their thoughts on any domain where innovation meets regulation: finance, public, aerospace, or beyond.

Let’s try to leave with a new lens on how much agility one can truly afford – and how to invest it wisely.

Those still around and with some energy left are invited for one final, nice post-conference dinner.

You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus. This year we will visit Marais, a charming new restaurant with a good kitchen on Guldsmedgade.