Tuesday, Nov 4
(1 out of 4 tracks – view full program for Tuesday, Nov 4 )
Creative Tech is all about reimagining what technology can do when paired with creativity. This track explores how fresh thinking and bold innovation can reshape the way we work, communicate, and deliver impact.
This year, we’ll dive into topics such as building chatbots with authentic voices, implementing smart MarTech solutions, and learning from real-world cases inside complex organizations. You’ll hear from pioneers and practitioners who are already pushing the boundaries of creative technology and who will share both their successes and lessons learned.
Join us for an inspiring journey into the possibilities of Creative Tech. Walk away with new perspectives, actionable insights, and the motivation to harness technology in inventive, transformative ways.
The modern web is powerful — but often heavy and over-engineered.
In this session, we’ll explore how Astro’s islands architecture and static-first approach allow teams to build faster, simpler, and more maintainable content sites — without tying their architecture to a CMS.
A journey through monoliths, headless systems, and the future of decoupled content.

Senior Engineering Manager, LEGO
Headless CMS promised freedom, and delivered complexity.
This session explores how modern Server-Side Rendering (SSR) brings back the balance: fast, scalable, and SEO-friendly sites without sacrificing developer happiness.
Connecting multiple CMSs, APIs, and data silos shouldn’t feel like herding cats.
In this session, Fabio shows how they have used Netlify Connect to simplify complex data integrations in modern SSR setups, turning messy content architectures into one clean, composable layer.
We’ll discus headless experiences and how to truly make things better for 2026

Frontend Teamleader, Monday Consulting
Jon knows what he’s talking about. For years, he made a career out of spotting macro trends, predicting where technology was heading, and helping media companies stay ahead of the curve. Confident, outspoken, and occasionally a bit too sure of himself, Jon always backed his instincts — and more often than not, he was right.
But that was 2023. The world has shifted again, and this time the map’s been thrown away.
In Stranger in a Strange Land, Jon reflects — hopefully with humour and humility — on what happens when the future refuses to behave, and an old man, an old company, and an old industry have to find new ways to change in a very new world.

Co-founder & CTO, Pugpig
AI content assistants are smart — but until now, they’ve been terrible team players. Enter the Model Context Protocol (MCP): the missing link that finally lets your CMS and your AI tools speak the same language.
In this practical session, Bastian Sirved from Sutsche shows how MCP turns messy, one-off integrations into plug-and-play workflows that actually work. You’ll see what it looks like when AI doesn’t just generate text, but understands your content structures, metadata, and brand voice — right inside your CMS.
Expect a live look at what’s possible today, what’s coming next, and why MCP might be the biggest shift in content tech since the WYSIWYG editor.

Founder & Managing Director, SUTSCHE
Keynote
Remember when we believed good design would make the world a better place? That if we just worked hard enough, companies would see its value and put people first? Yeah… about that.
At the moment, user-centered design can feel more like a nice-to-have. Shareholder value trumps building products people actually want, AI gimmicks flood the backlogs, restructurings hit mid-project, and layoffs abound. It’s enough to make even the most optimistic designer question their job choice.
But before you go full nihilist, hear me out: pessimism might actually be our best tool to get through this. The hopeful kind—one that sharpens our strategies, helps us play the long game, and makes designers harder to sideline. Let’s talk about why pessimism makes us stronger
strategists.

Strategic Designer
Social Event
Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.
Social Event
On the evening of Conference Day #1, everybody who has arrived in Aarhus is welcome to join us for an informal evening dinner in a nice setting.
Our friends at Manyone at hosting us on Åboulevarden 31 and the pizzas will be from Il Locale