CMS Expert

Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet at Godsbanen on the corner of Skovgaardsgade and Sonnesgade

In the age of AI and increasing economic uncertainty, does digital leadership feel like a fool’s errand? Maybe so, if you’re chasing digital glitter rather than delivering the things people need.

When most marketing falls flat, people need instincts, information, and organizations they can trust. But cynicism undermines trust—and when everything about our industry is up in the air, it’s easy to be cynical. Cynicism erodes confidence and trust both inside and outside your organization. We’ll discuss the three key elements of visual and verbal communication that digital leaders employ to foster trust.

With examples in retail, publishing, government, and other industries, you’ll discover how to rebuild trust in your brand—and your audience as well.

In 2009, Jon stood on stage in Aarhus talking about the future of CMS — APIs, headless architectures, structured content, personalisation and content hubs.

Sixteen years later, those same ideas are still driving the industry. We’ve spent over a decade optimising, modularising, and composable-ising everything, yet the fundamentals of how content is created, managed, and published have barely changed. The CMS world has been in a state of permanent beta — evolving, but never quite transforming.

This session takes a walk down memory lane to explore how we’ve gone nowhere slowly, and why that might finally be about to change. Jon looks at the emergence of MCP and multi-agent  systems, technologies that could redefine how content is produced and delivered — not by people, but by intelligent agents working together.

After sixteen years of waiting, the revolution might actually be starting.

In this workshop, loosely based on the Liberating Structure format Ecocycle Planning, we will reflect together on what content practices look like in 2026, where are the gaps, and what opportunities they offer to vendors in the content and experience space.

Get ready for post-it action.

For years, CMS platforms have been passive repositories—good at storing content, but bad at helping teams improve it. That’s changing.

This session introduces the concept of the Agentic CMS: a system that not only manages content but also thinks, learns, and acts on it.

You’ll learn how AI agents, LLMs, and emerging protocols like MCP are reshaping content operations and governance—and what this means for CMS practitioners in the next 12–24 months.

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

In every CMS selection today, AI capabilities dominate the conversation. Feature lists are impressive. Demos are exciting. Everyone agrees: AI is transforming content management. Yet something isn’t connecting and it might just get worse for 2026.

The gap between what’s technically possible and what organizations actually do with it keeps growing. After about 100 enterprise CMS selection projects, I still hearing the question: “What can you do with AI?”—from clients who just bought platforms full of AI features.

Why does this gap exist? And more importantly: what would it take to close it, so that we can truly make CMS projects better in 2026

All participants and speakers are invited to the conference networking dinner. This is quite a popular one and we will once again be at the one and only Aarhus Street Food