Thursday, Nov 6
(1 out of 4 tracks – view full program for Thursday, Nov 6 )
Join us at the Business Automation track in 2025 as we explore how automation and robotics are evolving from promising pilot projects to strategic, scalable solutions. While getting started is easier than ever, challenges around governance, orchestration, and scaling remain top of mind—and that’s exactly where we’ll focus.
Gain a fresh perspective on marketplace trends, and hear directly from organizations navigating this space. Fellow customers and partners will share lessons learned from 2024—what worked, what didn’t, and what they’re changing for 2025.
Whether you’re just starting to automate business processes or are knee-deep in scaling, this track offers a relaxed yet insightful environment. Expect practical advice, relevant use cases, and forward-thinking inspiration to help you manage complexity and maximize value.
Let’s move beyond automation as a buzzword—and toward automation that actually works.
Keynote
We’re living through the biggest technological shift in decades, yet most AI initiatives are stalling, teams are burning out, and leaders are quietly wondering if they’re missing something fundamental. Sound familiar?
Drawing from ultramarathon running and years guiding organizations through digital transformation, Jasmin Guthmann reveals why your carefully crafted strategies inevitably hit the wall – and how the world’s most effective leaders turn those moments into competitive advantages.
This isn’t another keynote about AI potential or digital transformation strategies. This is about what happens when your plans fall apart and how you respond. Jasmin will challenge the fundamental assumption that’s paralyzing leaders everywhere: the myth that you need to be “ready.”
Ready isn’t a state you arrive at – it’s a decision you make. Especially when everything is falling apart.
If you’re tired of AI hype and ready for a framework that actually works when the going gets tough, this keynote will energize you for the real race ahead. Because your best leadership doesn’t happen when everything goes according to plan – it happens when your plan goes to hell and you decide what to do next.

VP Composable Consulting, Accenture Song
This will be an engaging session focusing on making APA scalable and flexible with AI Sandboxing, COATs framework and deployment of trustworthy AI Practices.
Leveraging the LEGO model of reusable components for faster deployment and reducing maintenance cost.
Some examples of levering AI internally for optimization and a deeper conversation around Making AI scalable in ever evolving world.

Lead Architect & Lead - AI Ops & Center of Enablement, Tryg

RPA Solution Architect, Royal Greenland
As the name suggests, lightning talks give speakers a limited amount of time to make their presentation – around 10 minutes. They may or may not include slides.
Because lightning talks are brief, it requires the speaker to make their point clearly and rid the presentation of non-critical information. This, in turn, helps keep the attention of the audience.
It also means many ideas can be presented in a short amount of time. Get in touch if you are interested in sharing your story.
This session explores the journey of transitioning from UiPath to Python for RPA, highlighting the motivations—cost, vendor lock-in, and the quest for simplicity—alongside the challenges of reprogramming and losing citizen developers.
Discover how tools like ChatGPT, OpenOrchestrator, and early Python successes enabled the shift, and see the current setup with OpenOrchestrator, Python, and Dataadmin.
The talk will also outline future plans: leveraging hidden APIs, expanding library components, and integrating AI. Join the discussion on the future of RPA and share your experiences with citizen developers and automation trends.

RPA Developer, City of Aarhus
Social Event
Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus. This year we will visit Marais, a charming new restaurant with a good kitchen on Guldsmedgade.