Program: Wednesday, Nov 5

Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet at Godsbanen on the corner of Skovgaardsgade and Sonnesgade

In the age of AI and increasing economic uncertainty, does digital leadership feel like a fool’s errand? Maybe so, if you’re chasing digital glitter rather than delivering the things people need.

When most marketing falls flat, people need instincts, information, and organizations they can trust. But cynicism undermines trust—and when everything about our industry is up in the air, it’s easy to be cynical. Cynicism erodes confidence and trust both inside and outside your organization. We’ll discuss the three key elements of visual and verbal communication that digital leaders employ to foster trust.

With examples in retail, publishing, government, and other industries, you’ll discover how to rebuild trust in your brand—and your audience as well.

In 2009, Jon stood on stage in Aarhus talking about the future of CMS — APIs, headless architectures, structured content, personalisation and content hubs.

Sixteen years later, those same ideas are still driving the industry. We’ve spent over a decade optimising, modularising, and composable-ising everything, yet the fundamentals of how content is created, managed, and published have barely changed. The CMS world has been in a state of permanent beta — evolving, but never quite transforming.

This session takes a walk down memory lane to explore how we’ve gone nowhere slowly, and why that might finally be about to change. Jon looks at the emergence of MCP and multi-agent  systems, technologies that could redefine how content is produced and delivered — not by people, but by intelligent agents working together.

After sixteen years of waiting, the revolution might actually be starting.

Strategic foresight challenges us to question assumptions, anticipate risks, and uncover new opportunities – especially in female health, a space at the forefront of innovation.

As the industry shifts from reactive treatment to proactive prevention, driven by behavioral science, wearables, and AI, discover how to apply strategic foresight to navigate this transformation.

Psychological safety is often misunderstood: it’s not about comfort, but about creating conditions where people can contribute, experiment, and make sense of complexity without fear of unfair consequence.

This interactive talk explores how psychological safety intersects with strategy in organizations adapting to AI.

Drawing on the liquid organization, we show how work itself defines structure, strategy scaffolds collective action, and AI amplifies coordination and insight without replacing human judgment.

Participants will gain a practical view of future organisational dynamics and the urgency to configure collaborative structures that unlock strategic agility at scale.

Every agency wants a full delivery pod — project manager, architect, developers, QA — but let’s be honest, most of us never get there. Instead, people bounce between clients, priorities pile up, and you’re constantly worried about quality taking a hit.

This talk is about what happens when you stop assuming “more people” is the only answer to capacity problems. We’ll run a live simulation of a digital project and show you how automation and AI can handle the grunt work — documentation, testing, revisions — so your actual humans can focus on what they’re actually good at: communication, building trust, and solving real problems.

We’ll run the same project two ways: one where AI does everything on its own with minimal requirements (spoiler: it’s fast but kind of clueless), and another where AI still does most of the heavy lifting, but with human direction at the critical moments (much better results, way more aligned).

The point isn’t that AI replaces your team. It’s that the agencies who figure out when to let the machine grind through the work — and when to step in with human judgment — are going to ship better work without needing to hire their way out of every problem.

In this workshop, loosely based on the Liberating Structure format Ecocycle Planning, we will reflect together on what content practices look like in 2026, where are the gaps, and what opportunities they offer to vendors in the content and experience space.

Get ready for post-it action.

For years, CMS platforms have been passive repositories—good at storing content, but bad at helping teams improve it. That’s changing.

This session introduces the concept of the Agentic CMS: a system that not only manages content but also thinks, learns, and acts on it.

You’ll learn how AI agents, LLMs, and emerging protocols like MCP are reshaping content operations and governance—and what this means for CMS practitioners in the next 12–24 months.

• Create clarity through product visions that inspire action and attract talent.
• Identify the key moments in your customer journey where excellence matters most.
• Combine ceremonies and artifacts to make everyday collaboration lead to visible progress.

Employer branding isn’t about flashy perks or polished slogans – it’s about authenticity, emotion, and connection.

In a world where talent seeks meaning and new generations come with high demands and expectations, companies must go beyond corporate facades and create brands that people genuinely relate to, and want to invest their personal energy and hours in.

This session explores how to build an employer brand that resonates on a human level – of course with a business perspective hidden in there somewhere;)
Case examples include Austrian Airlines and KONE.

In this highly interactive session, Thomas will take you through:

• Uncovering project-sabotaging behaviors using inverted brainstorming (TRIZ Liberating Structure)
• Sharing real experiences and prioritize top pitfalls together
• Collaborate and learn in group to find practical solutions and strategies for removing key blockers
• Leave with actionable insights to boost your effectiveness and prevent failure on future projects

Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

As design faces growing pressure, its core tenants are more important than ever: user-centricity, innovation, iteration, empathy, creativity, etc.

In this session, we will explore the role design leaders play – now, and in the future – in ensuring value delivery, and we will discuss our ability to create resilience through flexibility. Finally, we will share our own strategies for ensuring consistent design foundations amidst chaos.

At Stibo Systems, employee experience is about creating space for growth, connection, and well-being in a fast-changing world. We’ve built a culture of reinvention, always asking: How can we do this better?

Our foundation-owned model lets us invest in people through initiatives like MindFUL Days – two paid days for rest – and MindFUEL Days, focused on learning and inspiration.

We also embrace new technologies like AI and create opportunities for employees to experiment and grow.

When employees feel energized and supported, they can innovate, collaborate, and help shape the future of data management.

Of course, it’s not all perfect. One of our ongoing challenges is engaging our remote workforce – about 10% of our employees – and ensuring they feel just as connected to our culture as those in our offices.

Join for an honest and open conversation about how to truly make the employee experience better.

The current discussion about Artificial Intelligence Optimization (AIO) is short-sighted. It hides the true disruption: Zero-click.

This doesn’t mean the end of human visitors, but rather a significant change in behaviour. The few users who still visit your site directly are highly qualified — we call them ‘high-stakes’ visitors. It would be a costly mistake to welcome these valuable users with a 2024-concept website designed for ‘browsing’; these visitors must be captured and retained immediately.

At the same time, a whole new target audience is emerging: The bot is the new primary customer. It ignores your carefully crafted design and demands structured data, not HTML.

A traditional CMS that is merely a ‘page builder’ is obsolete for these two tasks. The future belongs to the integrated data hub: a CMS/DXP that serves AIs as customers and simultaneously acts as an engine for one-to-one customer retention by being seamlessly integrated with apps, marketing automation and CRM systems.

In every CMS selection today, AI capabilities dominate the conversation. Feature lists are impressive. Demos are exciting. Everyone agrees: AI is transforming content management. Yet something isn’t connecting and it might just get worse for 2026.

The gap between what’s technically possible and what organizations actually do with it keeps growing. After about 100 enterprise CMS selection projects, I still hearing the question: “What can you do with AI?”—from clients who just bought platforms full of AI features.

Why does this gap exist? And more importantly: what would it take to close it, so that we can truly make CMS projects better in 2026

What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else? In this annual contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

All participants and speakers are invited to the conference networking dinner. This is quite a popular one and we will once again be at the one and only Aarhus Street Food