Program: Thursday, Nov 6

We’re living through the biggest technological shift in decades, yet most AI initiatives are stalling, teams are burning out, and leaders are quietly wondering if they’re missing something fundamental. Sound familiar?

Drawing from ultramarathon running and years guiding organizations through digital transformation, Jasmin Guthmann reveals why your carefully crafted strategies inevitably hit the wall – and how the world’s most effective leaders turn those moments into competitive advantages.

This isn’t another keynote about AI potential or digital transformation strategies. This is about what happens when your plans fall apart and how you respond. Jasmin will challenge the fundamental assumption that’s paralyzing leaders everywhere: the myth that you need to be “ready.”

Ready isn’t a state you arrive at – it’s a decision you make. Especially when everything is falling apart.

If you’re tired of AI hype and ready for a framework that actually works when the going gets tough, this keynote will energize you for the real race ahead. Because your best leadership doesn’t happen when everything goes according to plan – it happens when your plan goes to hell and you decide what to do next.

This will be an engaging session focusing on making APA scalable and flexible with AI Sandboxing, COATs framework and deployment of trustworthy AI Practices.

Leveraging the LEGO model of reusable components for faster deployment and reducing maintenance cost.

Some examples of levering AI internally for optimization and a deeper conversation around Making AI scalable in ever evolving world.

What does AI mean for how we plan, validate, and price products?

In this interactive talk we will go through together how product managers rethink roadmaps, organisational alignment internally, but also with the board and investors, and customer value in the token-based economy—while keeping user-centric principles at the core.

Let’s start the M365 track together with an open and honest look at where we are today.

How far have we come with Copilot, automation, governance, and adoption—and what’s still proving tricky?

This interactive session is your chance to share your experiences, compare notes with peers, and hear how others are moving the needle inside their organizations.

We’ll also take a friendly peek around the corner at what’s next for M365 and how we can make the most of it together in the year ahead.

Eight years ago, I co-founded the Do No Harm framework in response to the “move fast and break things” era, calling for shared standards and ethical practices that protect the values that connect us. Since then, it has informed publications, lectures, and keynotes, shaping conversations about designing experiences that serve people, not just systems and bottom lines.

As publicly accessible large language models (LLMs) and other once-mythologized technologies become everyday tools, the challenge is no longer simply avoiding harm. It is actively designing experiences that help us reconnect, be social again, and strengthen the human bonds that technology too often frays.

Drawing on my work as an anthropologist, former design lead, and Marketing Director at The Social Gaming Group, this talk looks forward, exploring how we can rebuild what has been lost, including our ability to be social, present, and connected in real life, through human-centered, values-driven practices that restore trust, strengthen community, and foster meaningful connection.

In today’s information-driven organizations, effective content lifecycle management is essential for ensuring compliance, efficiency, and business continuity.

This session explores best practices and strategies for managing the entire lifecycle of digital content within Microsoft SharePoint.

We will examine the role of content types to enhance classification, retrieval, and governance of information assets. The session will also delve into the creation and enforcement of archiving policies, ensuring that critical business content is retained for as long as necessary, while obsolete or redundant materials are systematically disposed of.

Real-world scenarios and practical demonstrations will illustrate how organizations can automate retention schedules, improve discoverability, and maintain compliance with internal and external regulations.

We’re entering a moment where AI is not just a technology trend, but a fundamental market shift that reshapes how businesses compete and how products get built. For product leaders, this means strategy can no longer be about incremental features or short-term wins – industries are being redefined, and the winners will be those who take a wide-angle view of where markets are moving.

This requires stepping outside the company bubble, mapping risks and opportunities across multiple possible futures, and being ready to adapt as scenarios unfold.

The future of product leadership isn’t about certainty – it’s about learning how to navigate uncertainty with discipline, creativity, and resilience.

Forget the AI bolt-ons. This is a survival guide for product leaders facing an AI-driven market shift: how to rethink roadmaps as probabilistic, steer through uncertainty, align with your board, and build the structures that unlock rapid innovation.

How to properly validate your ideas and prototypes against market and customer demand before you launch.

Understand and manage customer expectations, and adapt your MVP solution prior to launch to minimize risk and ensure successful uptake.

Even the best designed user experience fail if expectations are not met.
Product-market fit analysis Is a cost effective way to to inform the efforts to reach your KPIs.
Theory and case studies from eg CLIP (UN) on real life application.

The digital future of every society depends on our regaining control over infrastructure, protecting our privacy, and making technological choices for the public good.

Digital sovereignty is not an abstract ideal. It’s about control, trust, and building systems that reflect democratic values and meet practical needs—with us, as makers, users, choosers, and vendors of technology, ensuring digital sovereignty.

Some stops along this journey:
•⁠  ⁠Why digital sovereignty is a strategic necessity, not a theoretical ideal
•⁠  ⁠How open source supports privacy, transparency, and autonomy
•⁠  ⁠Practical steps companies, individuals, governments, institutions, and vendors can take today, including choosing open-source tools and partners that build trust and ensure sovereignty

Everyone’s talking about AI — but how do you actually make it work inside your organisation?
In this session, Morten from Kvik shares a hands-on, structured approach to rolling out Microsoft 365 Copilot and laying the groundwork for custom AI in a controlled, sustainable way.

You’ll get practical insights on how to:

• Start small with a clear trial and onboarding strategy
• Build a community that drives adoption and learning
• Measure what matters — productivity, quality, satisfaction, and AI proficiency
• Turn feedback into continuous improvement

Morten will also introduce Kvik’s AI Factory, a stage-gated model for identifying, prioritizing, and implementing AI use cases that deliver real business value.

If you’re ready to move beyond the buzz and bring structure, governance, and measurable impact to your AI journey — this session is for you.

As the name suggests, lightning talks give speakers a limited amount of time to make their presentation – around 10 minutes. They may or may not include slides. Because lightning talks are brief, it requires the speaker to make their point clearly and rid the presentation of non-critical information. This, in turn, helps keep the […]

A session on what helps me the most in the process and how to make things better for 2026

Executing a successful Microsoft 365 tenant-to-tenant migration is challenging when multiple project workstreams are involved and the two tenants have different configurations or use different technologies.

In this technical session, we explore strategies and best practices for navigating the complexities of tenant-to-tenant migrations and help you gain valuable insights and skills from real world experiences!

Key session takeaways:
– Learn what Microsoft 365 and Microsoft Purview workloads you should be considering
– Practical approaches of “what good looks like” for successful project workstreams
– Get answers to your questions about merger, acquisition and divestment of Microsoft 365 content and data

This session explores the journey of transitioning from UiPath to Python for RPA, highlighting the motivations—cost, vendor lock-in, and the quest for simplicity—alongside the challenges of reprogramming and losing citizen developers.

Discover how tools like ChatGPT, OpenOrchestrator, and early Python successes enabled the shift, and see the current setup with OpenOrchestrator, Python, and Dataadmin.

The talk will also outline future plans: leveraging hidden APIs, expanding library components, and integrating AI. Join the discussion on the future of RPA and share your experiences with citizen developers and automation trends.

In fast-moving industries, agility is a given — until external constraints slow you down.

What happens when those constraints are not self-inflicted, but mandated by regulators, auditors, or public trust?

In this closing sesssion, Tobi shares first experiences earned from being thrown into the medical technology sector — an environment where every line of code and every user test must withstand regulatory scrutiny — to explore what “being agile” really means when you can’t simply move fast and break things.

Participants are invited to share their thoughts on any domain where innovation meets regulation: finance, public, aerospace, or beyond.

Let’s try to leave with a new lens on how much agility one can truly afford – and how to invest it wisely.

Those still around and with some energy left are invited for one final, nice post-conference dinner.

You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus. This year we will visit Marais, a charming new restaurant with a good kitchen on Guldsmedgade.